Why Starting with Massive Content Planning Could Kill Your Startup 🤔
The Common Mistake Many Founders Make 🚫
Have you ever found yourself mapping out months of content before even talking to a single customer? I've been there, and I've learned the hard way why this approach can be problematic. Let me share my insights on why customer discovery should always come first.
The Customer Development Framework Perspective 🎯
In the world of customer development, as defined by Steve Blank, we follow a specific order:
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Customer Discovery
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Customer Validation
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Customer Creation
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Company Building
Creating extensive content without customer discovery is like building a solution in search of a problem. 😅
Why This Matters 💡
Let's pause for a moment and consider this scenario:
Imagine spending months creating:
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Detailed blog posts
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Social media calendars
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Video scripts
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Lead magnets
And then discovering your target audience isn't even interested in consuming content this way!
The Right Approach 🎯
Instead of diving straight into content creation, here's what you should do:
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Start with customer interviews
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Identify pain points
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Validate your assumptions
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Create minimal content to test your hypotheses
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Iterate based on real feedback
Key Takeaways 🔑
Remember: Content creation should be driven by customer insights, not assumptions. Your initial focus should be on:
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Understanding your customer's journey
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Identifying their actual pain points
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Learning where they seek information
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Discovering how they consume content
Next Steps 📈
Before you create your next content calendar, take a step back and ask:
"Do I really understand my customer's needs?"
The answer to this question should guide your entire content strategy.
What are your experiences with content planning? Have you faced similar challenges? Let's connect and discuss!
🔗 Connect with me:
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💼 LinkedIn: Rifat Erdem Sahin
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🐦 Twitter: @rifaterdemsahin
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🎥 YouTube: @RifatErdemSahin
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💻 GitHub: rifaterdemsahin
Imported from rifaterdemsahin.com · 2026