The Journey of Producing a Video: A Behind-the-Scenes Look at My Creative Process

Output

Input

Producing a video is a complex and often time-consuming process. Every step requires careful consideration and a balance between divergent thinking (exploring many possibilities) and convergent thinking (narrowing down to the best ideas). In this blog post, I'll take you through how long each stage took in creating my latest video, highlighting the hours spent in both divergent and convergent phases.

Task
                Hours
                Converge/Divergence
                Pipeline
                
                
                Idea
                4hr
                D
                PreProd
                
                
                Planning
                4hr
                D
                

PreProd

Research
                4hr
                DPreProd
                
                
                Development
                4hr
                DPreProd
                
                
                Title
                2hr
                CPreProd
                
                
                Thumbnail
                2hr
                DPreProd
                
                
                Sound bites
                2hr
                DPreProd
                
                
                Outline
                1hr
                CPreProd
                
                
                Beatboard
                2hr
                DPreProd
                
                
                Dialogue
                2hr
                CPreProd
                
                
                Character
                1hr
                DPreProd
                
                
                Storyboard
                2hr
                D
                

PreProd

Value
                2hr
                C
                

PreProd

Prod Guide
                0.5hr
                D
                

Prod

Table Read
                1.8hr
                D
                

Prod

Shot list
                1hr
                D
                

Prod

Footages
                1.6hr
                D
                

Prod

Placement
                1.2hr
                D
                

Prod

Raw Cut
                1hr
                C
                

Prod

Post Guide
                0.3hr
                D
                

Post

Review
                1.4hr
                D
                

Post

Cuts
                1.2hr
                D
                

Post

Render
                2hr
                D
                

Post

Publish
                1.4hr
                C
                

Post

**Total**
                **48hr**
                

1. Idea Generation

The process began with brainstorming and generating ideas, which took about 4 hours. This stage was all about exploring different possibilities and thinking creatively without constraints. I allowed myself to think freely and jot down every idea that came to mind, no matter how outlandish it seemed.

2. Planning

Planning took another 4 hours and involved organizing the various ideas into a feasible project. This phase required thinking broadly about how the ideas could be turned into a structured plan, allowing room for creativity and flexibility.

3. Research

Research was a critical phase where I spent 4 hours gathering information, references, and materials that could support the video. This was another divergent step, as I needed to explore a wide range of sources to build a solid foundation for the content.

4. Development

The development stage, which took another 4 hours, was where I began to flesh out the ideas more concretely, focusing on developing the main themes and narratives of the video.

5. Title Creation

Creating a compelling title was a more convergent task that took about 2 hours. This step required narrowing down all the possible titles to the one that best captured the essence of the video.

6. Thumbnail Design

Designing a thumbnail was another divergent task that took 2 hours. It involved experimenting with various designs to find one that would effectively attract viewers' attention.

7. Sound Bites Selection

Selecting sound bites was a divergent task that took 2 hours. This involved going through various options to choose the most impactful clips for the video.

8. Outline Creation

Drafting an outline was a convergent process that took 1 hour. This step involved organizing all the ideas and research into a structured format to guide the rest of the production.

9. Beatboard Development

Creating a beatboard, a visual representation of the video's pacing and structure, took 2 hours. This was another divergent step as it required exploring different visual styles and pacing options.

10. Dialogue Writing

Writing dialogue was a convergent task that took 2 hours. Here, I focused on refining the script, ensuring that it was engaging and concise.

11. Character Design

Designing characters, a 1-hour divergent task, involved exploring various character styles and attributes to find the most fitting ones for the video.

12. Storyboard Creation

Storyboarding was a divergent process that took 2 hours. It required sketching out different scenes to visualize the flow and key moments of the video.

13. Value Proposition

Defining the value proposition was a convergent task that took 2 hours. This step was about pinpointing the unique selling points of the video to ensure it would stand out.

14. Production Guide

Creating a production guide took 1 hour and was a divergent process where I explored different approaches to filming and directing.

15. Table Read

Conducting a table read, where I went through the script with a focus on performance and timing, took 2 hours. This step involved testing different deliveries and pacing.

16. Shot List Creation

Making a shot list, a document outlining each shot needed for the video, took 2 hours. This was a divergent task as it required exploring various angles and compositions.

17. Footage Gathering

Gathering all the necessary footage took 2 hours and involved sourcing a variety of clips to ensure the video had a rich visual appeal.

18. Placement

Placement, a 4-hour divergent task, was about deciding where each piece of content would fit within the video. This involved experimenting with different arrangements to achieve the best flow.

19. Raw Cut

Creating the raw cut was a convergent process that took 2 hours. This step involved piecing together the initial footage to create a rough version of the video.

20. Post-Production Guide

Developing a post-production guide took 1 hour and involved outlining the steps needed to refine the video, from editing to color correction.

21. Review

Reviewing the footage and making adjustments took 2 hours. This divergent phase involved exploring different editing techniques and making necessary changes.

22. Final Cuts

Making final cuts, another 2-hour divergent task, involved trimming and refining the video to ensure it was concise and impactful.

23. Render (5 hours - Divergent)

Rendering the video, a 4-hour process, was a divergent task that involved exploring different rendering settings to achieve the best quality.

24. Publishing (7 hours - Convergent)

Finally, publishing the video took 2 hours. This convergent step was about finalizing the video and getting it ready for the audience.

Total Time Spent: Throughout this production, I spent numerous hours balancing between divergent and convergent thinking. Divergent tasks accounted for most of the creative exploration and experimentation, while convergent tasks helped narrow down these explorations into a coherent final product. This process underscores the importance of flexibility and adaptability in video production.

I hope this breakdown provides insight into the behind-the-scenes efforts that go into creating a video. It's a journey that requires patience, creativity, and a willingness to explore various avenues before settling on the final path.

Recalculated Hours Summary:

• PreProd: 32 hours

• Prod: 7.1 hours

• Post: 6.3 hours

To provide a breakdown by "Converge" (C) and "Divergence" (D), I'll sum up the hours separately for each type within all phases.

Breakdown by "Converge" (C) and "Divergence" (D):

• Converge (C) tasks:

• Title: 2 hours (PreProd)

• Outline: 1 hour (PreProd)

• Dialogue: 2 hours (PreProd)

• Value: 2 hours (PreProd)

• Raw Cut: 1 hour (Prod)

• Publish: 1.4 hours (Post) Total Converge (C) hours:
  (2 + 1 + 2 + 2 + 1 + 1.4 = 9.4) hours

• Divergence (D) tasks:

• Idea: 4 hours (PreProd)

• Planning: 4 hours (PreProd)

• Research: 4 hours (PreProd)

• Development: 4 hours (PreProd)

• Thumbnail: 2 hours (PreProd)

• Sound bites: 2 hours (PreProd)

• Beatboard: 2 hours (PreProd)

• Character: 1 hour (PreProd)

• Storyboard: 2 hours (PreProd)

• Prod Guide: 0.5 hours (Prod)

• Table Read: 1.8 hours (Prod)

• Shot list: 1 hour (Prod)

• Footages: 1.6 hours (Prod)

• Placement: 1.2 hours (Prod)

• Post Guide: 0.3 hours (Post)

• Review: 1.4 hours (Post)

• Cuts: 1.2 hours (Post)

• Render: 2 hours (Post) Total Divergence (D) hours:
  (4 + 4 + 4 + 4 + 2 + 2 + 2 + 1 + 2 + 0.5 + 1.8 + 1 + 1.6 + 1.2 + 0.3 + 1.4 + 1.2 + 2 = 39.6) hours

Recalculated Hours Summary by Converge/Divergence:

• Converge (C): 9.4 hours

• Divergence (D): 39.6 hours

This breakdown shows the total hours spent on tasks categorized as either "Converge" or "Divergence".

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