Why I Stopped Using YouTube ?

0:00 The reason why I stopped using YouTube is an important question to ask myself. When you start asking yourself this question, you'll realize that there may be valid reasons to stop publishing to YouTube. If you're looking at this from a business perspective, creating value for the other party is essential. Just creating spam doesn't make sense. Once you understand that this is a business, you'll realize that it's not as simple as taking out a camera and shooting yourself, even though people want to think it is. I'm having a hard time with all the cameras, audio gear, and technology in the background. It's not easy, but it could just be due to my cognition.

1:00 The main thing you need to create is value. The more value you create, the easier you make people's lives. Value is a package. There is an input and an output. Subscribers give their time as an input and they need to get something out of it, so they want to come back for the next video or get a certification, a job, or fill a skill gap. If you are able to do that, you are solving their problems.

1:39 It's critical for you to acknowledge other people's problems. The market has to convince you. You can't just say, "Alright, I'll build an audience and they will buy it." You have to build the audience first and make sure they are having fun before you can start bringing people in. This is not a chicken-and-egg situation.

2:29 Think about this like a volunteering organization. Even though the content creator is not charging the customers, they have to give to the subscribers who are watching the content creator. This is the key piece in the puzzle. Once you understand this, you'll say, "Alright, this thing makes sense right now." What you really need to do is give something to the customers, and what you are going to give them is value. They are going to gain time for that value.

Imported from rifaterdemsahin.com · 2023